Spansion Wins Award for Reclaiming 60% of Its Wastewater

Take a look at that 12-ounce can of soft drink that may be on your desk at the moment.  Spansion used almost 11 of those “soda cans” filled with water (equal to one gallon) in order to make a single NOR Flash chip in Q1 of this year at its flagship Austin, Texas facility.  Semiconductors benefit society in numerous ways, but there is an environmental impact from the manufacturing process; the Austin team, in an effort to minimize this impact as well as to control costs, started a multi-year water conservation project in 2001 and in the last two years has made major improvements to the system.  The project was recently recognized by the City of Austin.

On behalf of Spansion, Dan Wilcox, an Austin Facilities Engineering Manager, accepted on April 21st the 2011 City of Austin Environmental Awareness Award (in the Large Business Category) in recognition of the outstanding success of the water conservation project.  By reclaiming 670 gallons per minute of clean wastewater for use as a replacement for incoming city water, the project has resulted in a 60% overall reduction in water usage.  That would be 7,150 soda cans per minute!

Austin city officials not only valued the direct environmental benefits of the project, but also saw positive impacts on environmental conditions and greenhouse gases.  By using less water, the city’s water utility used less electricity to produce the clean water thus reducing ground-level ozone and volatile organic compounds (byproducts of the power generation process); these pollutants are of particular concern to Austin city officials trying to meet EPA clean air requirements.

I am happy that we can celebrate this success. We believe that responsible corporate citizens realize business success while operating with the highest standards of respect for people and the environment. At Spansion, being a responsible company is our way of doing business, now and well into the future.

Automakers Ratchet Up Performance Requirements

My colleague Anthony Le and I have both been blogging about the transformation of the car in recent months for Memory Matters.  Truly, the car is turning into one of the most advanced consumer electronics devices on the market.  The dashboard is morphing from gauges and dials into a digital display, the center console’s nobs and buttons is replaced with a touch screen interface and cameras and sensors are scattered throughout the exterior to help actively protect your safety.  Today it seems like there are more processors and memory in a car then you’ll find at your local Best Buy.

The car is definitely changing and so are the requirements from the world’s automakers.  In order to enable this shift, automakers are ratcheting up the performance requirements of its electronic systems.   For instance, the call for instant-on performance is getting louder.  Automaker specifications for next generation digital instrument clusters and infotainment systems are cutting boot time requirements in half, increasing the need for higher performance memory and processing.

Spansion announced samples of its new Spansion® GL family in mid February and we met our commitment to move into production in the second quarter with 1 Gb and 512 Mb versions of the Spansion GL-S NOR Flash memory.  With industry-leading read performance, Spansion GL-S NOR Flash is delivering the fast boot times, real-time feedback and high reliability automakers require for a safe driving experience.  Spansion GL-S solutions are actively being qualified with leading automotive electronics customers in North America, Europe and Japan.

Of course, the automotive industry is just one example.  The benefits of the family extend beyond automotive and are bringing innovation to consumer electronics, gaming, and telnet applications as well thanks to a 45% read performance advantage and the fastest programming speed over competing NOR Flash products.

A datasheet on this NOR Flash family is also available to download from our website.

You can learn more about the family in this SlideShare presentation on Spansion GL-S NOR Flash.

Emergence of Heterogeneous Communications Networks

It’s rare to find someone accessing the internet through a wired desktop these days.  Most of us are on the go and using one or more mobile devices – such as, laptops, phones, and tablets – to do work or connect to “our social network”.  The point is that consumers are consuming information anytime, anywhere, and anyway.  According to Cisco’s Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015,  “global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row.”

The growth has been and will continue to be quite incredible – “Last year’s mobile data traffic was three times the size of the entire global Internet in 2000. Global mobile data traffic in 2010 (237 petabytes per month) was over three times greater than the total global Internet traffic in 2000 (75 petabytes per month)” – Cisco.  According to ABI Research, the surge in video will drive global data traffic to more than 60,000 petabytes in 2016.

What does this mean for service providers and equipment manufacturers?  They will need to find more cost-effective methods to provide higher bandwidth and more reliable coverage while discovering better ways to monetize their data traffic since it is becoming an even more dominant part of their traffic over traditional voice traffic.  Incidentally, some of the consumers of mobile data traffic aren’t even human – as the “Internet of Things” such as security, healthcare, inventory & fleet management and telematics take hold.

This explosion in data traffic will continue to demand more equipment to support the internet backbone and the server farms that feed it.  We will see complex heterogeneous network topologies emerge in order to meet the specific demands of the Mobile Internet community.

Spansion is well positioned to support the demands of the Telecom and Networking industry as it makes these transitions.  Over the coming weeks, I’ll highlight the trends happening throughout the new heterogenous networks and how Flash memory is playing a role.

Spansion Serial NOR Flash Memory Performance Demo on Freescale i.MX28 Platform

Serial NOR Flash memory use is on the rise.  With its lower system cost due to controller pin-count reduction, smaller and simpler PCBs, switching noise reduction, and lower power consumption, Serial NOR Flash solutions are offering several benefits over parallel Flash memories.

A transition to serial NOR Flash from parallel does come at the price of reduced performance.  For applications that have switched from the parallel interface to standard serial interface, read performance of the memory declines by 50% to 70% (typical 90ns parallel Flash memory in byte or word mode, compared to the SPI Flash memory running at 50MHz in single I/O mode).

Now, with the performance improvements provided by multi-I/O functionality, design engineers can bring the benefits of a lower cost serial NOR Flash memory subsystem to new applications while maintaining similar levels of performance. In the video below, Bob France, VP of Customer Engineering at Spansion, demonstrates the improvements quad I/O mode provides over standard single I/O operation using a Freescale i.MX28 evaluation platform.

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