A View from the Driver’s Seat: Automotive Technology in 2012

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2012 is shaping up to be the year of automotive innovation. For years, the automotive industry has been chasing the tech-savvy, connected consumer, and we’re finally starting to see some exciting progress. Automakers are racing to put connected cars on the road with systems that allow drivers to do everything from updating their Facebook status to making reservations to finding directions to their favorite restaurant – all while keeping their hands firmly on the wheel.  Continue reading →

Corporate Social Responsibility: Building Stronger Communities

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When I lived in Australia, I was amazed at the strong sense of community in my son’s school and the area where we lived. Working and living in Silicon Valley, it is easy to get caught up in our busy lives and not have time to volunteer and give back to the communities where we live and work.  I am fortunate that Spansion has a Corporate Social Responsibility program where our employees can make a difference in the communities we do business – from Sunnyvale, Austin and Bangkok to Munich, Tokyo, Penang and Shanghai. Continue reading →

I Don’t Want to Work Hard to Understand My Refrigerator

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Apps on Your Fridge by Samsung http://bit.ly/nZXCPo

According to the Zpryme Smart Grid: Smart Appliance Insights report, “from 2011 to 2015, the global household smart appliance market is projected to grow from $3.06 billion to $15.12 billion, respectively with a compound annual growth rate (CAGR) from 2011 to 2015 is projected to be 49.0 percent.” With a large market growing larger that fast, companies take immediate notice.  That was definitely evident by the myriad of announcements of smart appliances at the recent International Consumer Electronics Show in Las Vegas. Continue reading →

Don’t Let Your NOR Flash Be “The Herbie”

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Early in my career I worked for a start-up software company, Maxager, which was trying to change the profitability of asset-intensive manufacturers by analyzing profit in a new way.  We didn’t determine profitability based on GAAP-based profit per unit, but on profit per minute.  We discovered that products once thought to be stars based on standard gross margin, where actually dogs because it consumed valuable time on the production floor. Continue reading →

Five Trends to Watch in 2012

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FIve Trends to Watch in 20122012 will mark a further acceleration in the use of Flash Memory as a critical computing component. Beyond the tablets, smartphones and enterprise SSDs, NAND and NOR Flash memory are growing and making an impact throughout all our lives at work, on the road, at home and at play. Here are five trends we expect to accelerate this year: Continue reading →

7 Top Phrases that Hit the Jackpot at CES 2012

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Nothing new.  That was the conventional wisdom about CES 2012 in Las Vegas.  Well, after spending two days last week at the show, I think the conventional wisdom is wrong.  There are many new and cool electronic products at the show and they all point to exciting times for Spansion and our customers.  Why?

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