Time flies. I can’t believe it is almost the end of the year already. For many, that means the shock of holiday shopping starts to set in, but for me, it is time to start watching the parade of announcements from the automakers as they roll out new models and announce their latest technology breakthroughs. TV commercials, magazines, social media and of course, the car shows, will all be a buzz about the newest must-have features and 2012 models.
I work closely with many of the major auto companies in my role at Spansion so I get to see what’s coming before most. Some of the trends that you will hear a lot more about over the coming months are advanced applications of Bluetooth, cloud-connected electronics and advanced safety systems.
I personally am most excited with what’s happening behind the steering wheel. The dashboard is undergoing a major upgrade. Your classic speedometer, odometer, warning signals, known as the instrument cluster, is moving to TFT (thin film transistor) displays. The mechanical gauges are going digital. We’ve already seen the change in some luxury cars but it is making its way into mainstream vehicles.
Riding the Smartphone and Tablet Wave
Thanks to the proliferation of smart phones and tablets, the price of TFT displays has dropped significantly over the last couple years. The affordability of displays has allowed the automakers to use them more widely within the car and throughout their product line. It is no longer a luxury for the auto elite.
I’m excited about TFTs, not because of the “cool factor,” but for safety. The screen will provide important data to enable safer and smarter driving. The information will be the most relevant data depending on the driving environment or health status of the car. It will be a smart display that knows what to tell you and when. It will have to support rich graphics, 3D imagery, multi-languages, and even high resolution video.
Bringing High Technology Mainstream
Advances in automotive electronics will make the roads a safer place, but only to the degree the technology proliferates throughout all car segments. Collectively the industry needs to optimize systems to make it affordable.
Spansion is doing its part by focusing on the memory subsystem with our chipset partners. Our newly announced Spansion® FL-S family is great example of this. We are using the low pin count serial interface to strip out complexity in the printed circuit board, simplifying the connections to the microcontroller. And by delivering a high-performance double data rate serial Flash memory that is capable of 66 MB/s reads, automotive designers can simplify designs further by removing DRAM altogether in the TFT display and execute and render graphics directly from the Spansion FL-S memory.
It is innovation like this that is needed to advance the start of the art, affordably, so it can reach the masses. I’m very excited to see the new crop of cars that are coming in 2012 and the coming years.
The LA Auto Show is right around the corner, November 18-27. All of the latest advancements and a look into the future will be on display. I’ll be watching all the excitement and will share my thoughts with you after the event.


