Have you stopped by Spansion.com lately?

Have you noticed something different at spansion.com?  Based on some great information we collected from our customers over the past year, we undertook the task of redesigning our website to make it easier to find the exact information you require.  We have a brand new look, updated content, and reorganized information.

Accessible on the Front Page

We have placed the three most important sections readily accessible on the front page: the Support Center, Ask Spansion and Product Finder.  The Support Center has all the necessary materials from applications notes, packaging information, datasheets and software downloads making it easy to integrate Spansion® Flash Memory into your design.

Ask Spansion connects you directly to our experts so you can get quick resolution to your questions by either asking us directly or searching our extensive knowledgebase.  We have also significantly enhanced our search capabilities and display of results in the Product Finder section to make it faster to find the correct solution for your requirements.

Redesigned Product and Application Pages

We have completely redesigned our product and application sections.  On our product pages, we have introduced tabbed browsing within the body of the page.  You can now easily find the relevant supporting materials for the product you are currently exploring without having to leave the page.

Our applications section has a greater focus on industry applications.  We now include the suggested products for each market based upon your design objectives.  For those given products, we provide quick links to critical product materials.  It’s all in the name of getting you the correct information as quickly as possible.

Next Up, Memory Matters!

The Memory Matters blog will be getting a little face life too.  We are updating the home page with links to the latest stories.  At a glance you can see the most recent posts and quickly find the information that you desire.

I hope you will find the new site to be more effective.  We plan to continue innovating Spansion.com so let us know your thoughts and other types of information or functionality you would like to see.

Spansion Universal Footprint: Flexibility in Your Designs

We have all had the same experience.  We start down a home improvement project and halfway through we need a more powerful part.  After trudging to the local supply store and returning with the part, we find out it just doesn’t fit.

Fortunately, the same won’t be true with our Spansion NOR flash due to our Universal Footprint. With consistent footprints and pinouts across product families, process technologies and densities, system architects can swap memory devices at any point in the product life cycle without affecting the PCB layout. Now that’s optimum flexibility that combines scalability with ease of design.

Faster Time-To-Market and Reduced System Costs

With interoperability between high-performance and price-performance NOR Flash products, one can build an entire family of products from a single platform design concept.  In addition to minimizing PCB rework and re-spin, designers can get multiple products in a family to market quicker and at effective price points.

Moreover, Spansion’s Universal Footprint offers supply chain and support benefits.  A single footprint can service multiple platforms.  And qualifying multiple products in the same footprint can increase product choice and scalability. By offering this flexibility, one can minimize the total system cost over the life of the product.

Flexible Packaging Options – Packing More Into Less

With our TSOP packaging options, the 56-pin TSOP package is a superset of the 48-pin TSOP. Both packages feature the same 48-pin core with consistent addressing, enabling board designs supporting densities from 2Mb to 4Gb. Our newly-released Spansion FL-S family with its serial parallel interface has 8-pin and 16-pin SO, 24-ball BGA and USON/WSON options that can scale in various configurations from as little as 4Mb to over 1Gb in capacity.

This packaging flexibility combined with Spansion’s commitment to provide a long-term stable supply of components makes Spansion NOR flash ideal for embedded system applications. In addition to the functionality and performance of the product, one can be assured that the manufacturability and support will meet the same levels of excellence. This is the single-most consistent feedback we get from our customers across all segments and applications.

Learn more about the Universal Footprint at our website.

Leadership in a Downturn

As macroeconomic challenges continue to impact the semiconductor industry, I am reminded of the lessons learned from prior semiconductor downturns.  In particular, three important lessons underscore a company’s ability to successfully manage industry cyclicality and weather the storm:

  1. Even in a downturn, successful companies deliver highly innovative, differentiated products that enable profitable market share growth
  2. Leading in a downturn requires perseverance and the ability to realign the company as needed to position for long-term growth
  3. Successful companies must proactively drive a corporate culture with highly accountable and collaborative leaders to guide the company forward

Today, we announced our Q3 financial results. Despite the macroeconomic challenges, we executed against our revised guidance and achieved non-GAAP earnings per share of 48 cents, non-GAAP adjusted net income of $30.3 million and Q3 revenues of $258 million. However, we were not immune to the challenges facing the semiconductor industry. In consumer applications we experienced declines due to weak global demand.  Our more mature wireless business was also significantly impacted due to a product transition made by chipset suppliers. The rest of our segments performed pretty well and we had strong design win momentum with our 400 new design wins.

In order to manage through continuing economic challenges and position the company for the future, we are executing on these three principles.

Deliver innovative, differentiated products that enable profitable market share growth

In order to execute to our strategy to drive profitable market share growth, two years ago we decided to place greater emphasis on high performance products and embedded segments where we can differentiate and achieve a greater return on investment.

We plan to integrate the wireless business into our embedded segment, which already includes wireless applications and infrastructure, while ensuring that our wireless customers continue to receive a high level of support. Our embedded business strategy remains sound. We believe we have a differentiated portfolio well aligned with the needs of embedded customers.

Our proprietary MirrorBit® technology and new class of 65nm products are delivering advanced performance and enabling our customers to create differentiated electronics and an improved user experience. Over the past year, we have introduced several innovative new products, including the

Spansion GL-S family, the highest speed serial NOR products, the Spansion FL-S family, the highest density 4Gb parallel NOR products and new flash file software, the Spansion® FFS™ Flash File System. We have recently completed our first 45nm silicon with our manufacturing partner, SMIC, with positive results, which will allow us to continue to provide customers with high density and cost-effective products in the future.  And we are making progress with our NAND products, which we will sample in the first half of 2012 with production in the second half of next year.

Leading in a downturn requires perseverance and the ability to realign the company as needed to position for long-term growth

Fundamental to weathering downturns and navigating through global economic weakness is taking proactive steps to ensure a business is sustainable through the downturn and poised for growth coming out of it. To that end, we are taking actions to improve our manufacturing efficiencies, align the company with current market demand and position the company for future growth. For example, today we announced the consolidation of our test and assembly facilities with plans to transition production from our Kuala Lumpur facility to our Bangkok facility by the end of Q1 2012. This transition is expected to result in a reduction of our global workforce by about 20 percent, primarily due to closing of the Kuala Lumpur facility and about 5 % outside of Kuala Lumpur. We recognize and acknowledge that the site consolidations will affect the personal lives and families of our employees and we do not take this lightly.  We are offering competitive severance packages and resources to help them in their career transition.

Our employees have done an outstanding job and we are extremely thankful for their contributions. However, the unfortunate reality of the current macroeconomic situation requires Spansion to realign the company and focus on operational efficiencies.

Successful companies must proactively drive a corporate culture with highly accountable and collaborative leaders to guide the company forward

In times like these, building a strong collaborative culture is more important than ever.  It starts with the leadership team. During times of uncertainty and inevitable change, employees look to the leadership team to guide them through the challenging times. We believe it is important to emphasize and live our values (accountability, determination, flexibility, integrity, smart innovation and winning together) throughout all our interactions and energize our people to innovate, execute and do great work for our customers.  These are areas we will continue to prioritize, improve and evaluate progress.

I am optimistic about our future and we remain focused on executing our well-defined strategy.  We are committed to delivering the best service and highest quality products to our customers, and through this will be agile and aggressive in creating value for all of our stakeholders.

Infographic: The Evolution of SPI Flash Memory

The Spansion® FL-S NOR Flash memory family has over 20% faster double data rate (DDR) read speeds and three times the programming speed over competing serial Flash solutions. The Spansion FL-S delivers leading performance, automotive grade temperature ranges and in some applications, eliminates the need for DRAM.

Read the infographic below to learn about the evolution of serial Flash memory.  (Click the image to expand.)

The evolution of Serial (SPI) Flash Memory

Leveraging Technology for Energy Innovation

There are industries and then there is the global energy market. Very few other industries have as profound an effect on the global economy as the energy market. Industry reports forecast it to reach more than $11,250B by the end of 2014, its growth and importance will accelerate even more.

Business as usual in the energy sector is not sustainable. Not surprisingly, governments throughout the world are investing in developing various energy generation and management applications, including renewable energy, smart grid, smart energy management, and various green appliances and transportation options. What links all these options together?  Advanced technology.

Innovative Use of Technology

Technology advances have been brought to bear to solve the most difficult energy challenges: intelligently predict and generate energy for consumption and efficiently using renewable resources generation.  Smart grids are being created to convert the industry from the  traditional one way “send the energy from the core to all consumers” consumption-based approach to a more effective and efficient demand and response and monitoring system.

Intelligent electric meters and embedded devices  are installed to connect consumers and suppliers and to monitor their energy consumption behavior.  By matching  the demand to the energy supply, utilities can provide a more cost effective, reliable and sustainable service.

Not only will distributed demand be better understood, distributed supply through renewable energy resources, such as wind and solar, will be better managed. Traditional grids were designed for one-way flow to the consumer, while our smart grid future includes two-way flows of energy that can be hazardous if not properly managed.

Smart Grids Are Only One Example

And it goes far beyond just smart grids.  We are seeing technology applied for innovations in all parts of the value chain.  As a semiconductor company, Spansion is acutely aware of the energy challenges of the future.  Over the next few months, I will elaborate more about our efforts to provide technology solutions for the energy market.  Exciting times are ahead.

Our panel discussion on “Instant-on Experience in Electronics” at the Flash Memory Summit

Now… as consumers, we want it now. Instant gratification has become the rule as opposed to the exception. Consequently, an “instant-on experience” has become critical for the practical use, and eventual customer satisfaction, of electronics.

Join us in session 108 NOR Flash Memory: Instant-on Experience in Electronics on Tuesday August 9th from 3:30-4:45PM at the Flash Memory Summit at the Santa Clara Convention Center in Santa Clara, CA. Chaired by Stephan Rosner – Spansion, the program will include a presentation by Cliff Zitlaw – Spansion on the Future of NOR Flash Memory as well as what promises to be an exciting and informative panel discussion with Avo Kanadjian – Spansion, Jameel Hussein – Xilinx, and Rob Cosaro – NXP Semiconductors.

The session is an open to all conference attendees.  See you there!