In my first couple of months at Spansion, I’ve had the opportunity to visit and interact with several customers who are pioneering significant developments in embedded applications – including industrial design and UI interface innovations that will drive the adoption of new solutions in the market.It’s clear to me that the embedded market is strong and growing at a pace beyond the more commodity-based mobile handset and smartphone markets. What’s more interesting is that the diverse marketplace for embedded applications has different requirements – higher performance, longevity, and quality – for Flash than commodity mobile phone. So, it’s no surprise that Spansion, with its primary focus on servicing the embedded market, has recently been recognized as the embedded market’s leading NOR supplier.
IHS iSuppli recently released their NOR embedded tear down analysis report that was compiled over three quarters. Based on a sample of 55 embedded products dissected, Spansion led all NOR suppliers in terms of design wins. Spansion accounted for more than one-third of the NOR chips in the torn-down devices.
The report highlights a few key growth segments for NOR: tablets, automotive, industrial and smart grid. The analysis showed that only Spansion NOR was used in head units in vehicles from Ford and GM. In the emerging smart grid industrial segment, all of the NOR flash in hardware made by Sweden’s ABB Group is from Spansion. According to the report, U.S. based Schweitzer Engineering Laboratories utilize Spansion NOR parts as well.
iSuppli Corporation is one of the leading market research firms focused on the electronics value chain. iSuppli’s team of market research analysts monitor the status of the electronics value chain and continuously update a score of self-consistent databases that track electronics industry trends and performance.
Spansion is well-positioned to continue be the leader in the embedded products market. The IHS iSuppli report validates our efforts and commitment to the market and we have all the ingredients for continued strong, strategic growth—high-performance, high-quality, innovative technology; talented and dedicated employees; and a world-class commitment to customer service.
Read the following to learn more about the tear down analysis and subsequent articles.
NOR Flash makers balance cellphone slowdown with new design wins – Solid State Technology